Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Are QR codes all hype, or are they a valuable mobile marketing tool? I recently read the contributed post by Joe Gillespie about why quick response (QR) codes are a waste of time. In some instances he ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Rajya Sabha nominated member Sudha Murty on Thursday made a strong pitch for recognising social innovators, arguing that ...

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In the early 1990s, Masahiko Hara, an engineer at Denso Wave Inc., a global auto parts manufacturer that falls under the Toyota umbrella, came up with a new type of bar code that could hold ...

They are everywhere! Those little black and white boxes with dots and squares: QR codes (Quick Response Codes). They show up in the mail, in email messages, in print, and on bulletin boards. Companies ...