A good primer is key to ensuring your makeup stays put all day ... you’re definitely familiar with E.l.f. Cosmetics’ affordable yet immaculate primers. Although the Power Grip Primer is ...

I’ve been wearing makeup for over 15 years, and I’ve tried my fair share of primers. Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer.