In recent years, plummeting display ad revenues have cancelled out growth in other revenue streams but, in Q4 2024 they didn’t budge.

However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

Plans for a large digital advertising screen in a village on the outskirts of Sunderland have been submitted to council development chiefs.

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

It launched an antitrust investigation into Google’s digital ad dominance in 2021. British and European regulators are also looking into whether an agreement for online display advertising ...

Oxford's bus shelters may get LED digital advertising boards after an application from the company which provides them was submitted to the ...