But it also runs 40 high-end jewelry stores and is one of the most famous luxury brands in the world. De Beers has been associated with romance since its 1947 “a diamond is forever” marketing ...

This suggests the direction that De Beers will take as it moves Lightbox Jewelry into the market: “If you want fashion jewelry, Lightbox is your choice. If you want precious fine jewelry ...

The chief executive of global diamonds giant De Beers, Al Cook, said that his company expected negotiations with Botswana's ...

Jared’s flagship bridal brand, Chosen, allows customers to choose from a range of high-quality natural ... The campaign comes as De Beers announced earlier this year that it is pulling back from ...

De Beers Group and Signet Jewelers are putting a modern twist on tradition with their new campaign, “Worth the Wait”, aimed at reigniting demand for mined diamonds amid increasing competition ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily ...

De Beers has wasted no time getting its exploration work in Angola up to speed with CEO Al Cook telling delegates to the Angola International Diamond Conference that the group had so far identified ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily] ...