That's what we feature in the ads," said Sandrine Conseiller ... which aims to increase the demand for natural diamonds. De ...

When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none ...

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...

De Beers' CEO expresses confidence in finalizing a new diamond sales agreement with Botswana shortly. The agreement follows criticism from Botswana's President Duma Boko of previous negotiations but ...

De Beers Group and Signet Jewelers are putting a modern twist on tradition with their new campaign, “Worth the Wait”, aimed at reigniting demand for mined diamonds amid increasing competition ...

Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds ...

YouTube Screenshots Botswana’s new president plans to finalize a deal with mining giant De Beers that would guarantee the ...

Botswana’s new president, Duma Boko, picked Bogolo Kenewendo to be mines minister as his administration moves to cement a ...

Botswana's new president Duma Boko said he wants to conclude talks for a new sales agreement with diamond miner De Beers as soon as possible, Reuters reported Friday, after the party that had ...

The Botswana government and De Beers said they had agreed on a 10-year sales deal for Debswana’s rough diamond production through to 2033, and on a 25-year Debswana mining licence valid until 2054.

Diamonds miner De Beers Group’s GemFair programme has reached the key milestone of buying its 10 000th diamond since its launch in 2018. GemFair focuses on developing a responsible sourcing ...

Chinese media and influencers engaged in in-depth discussions with De Beers executives, experiencing the brilliant world of natural diamonds.