"Pink Pony Club" singer Chappell Roan made a plea to labels to pursue protections for musical artists, and Universal Music Group is looking to help.

The "We Got You! Campaign," a collaboration between Roan and Backline, a nonprofit organization that prioritizes mental health in the music industry, raised nearly $250,000 in the first 48 hours of its launch.

The "Hot to Go" singer was joined by Noah Kahan and Charli XCX in donating $25,000 each to health care support for developing artists.

Nearly two weeks after Chappell Roan took to the stage at the Grammys to call for change in the music industry, change is happening.

Money where my mouth is xx.” It’s a nice little ball Roan has set to rolling, but as she posted on her own Instagram on Sunday, it’s not actually what she intended. “Sharing my personal experience on the Grammy stage wasn’t meant to be a crowdfunded bandaid but a call to action to the leaders of the industry to step up,

The music festival, which has hosted both Chappell Roan and Noah Kahan, and matched her donation, pledged its support for "access to mental health care for all musicians."

The “Espresso” singer donated $25,000 to the campaign. During Roan’s speech at the Grammys, Carpenter had tears in her eyes as Roan pleaded for better health care for her musical colleagues. Lauv matched a similar donation of $25,000, adding: “Artists need health care and this is an amazing start to the convo!”

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It took Roan hardly a week to begin proving him wrong—in more ways than one. Today, Universal Music Group (UMG) announced an extended partnership with the Mental Health Alliance (MHA) to launch a new initiative called the Music Industry Mental Health Fund,