In my years as a corporate leader, there seemed to be an emphasis on simply cascading business objectives. Not sharing the rationale or purpose behind them. Not describing the big picture. It was cut ...

Business goals provide direction for your company and can motivate your team to reach milestones. Learn about the ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...

This is part of a special leadership series on how you can use artificial intelligence (AI) to boost your productivity, make smarter business decisions, amplify your communications, and enhance your ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

There’s a difference between objectives as they’re usually stated and business objectives. I use a different vocabulary, by the way: If you’ve read Bare Bones Project Management you’ll recognize it – ...

Risk tolerance varies widely among organizations based on many factors, including the organization's overall business goals, the relative risk sensitivity of business leaders, and the nature of its ...