Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...
The company brought in brand agency ChangeUp to modernise its branding while still maintaining its 31 flavour heritage, as part of a new identity that is rolling out across its logo, packaging and ...
Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand." The logo also has a hidden message: The pink 31 in the logo ...
Nostalgia is transferable, and nostalgia from Stranger Things could transfer to Baskin-Robbins, with vehicles to make that nostalgia ... In compiling a recent case for long-term, sustained investment ...
Baskin-Robbins gets a slight edge in this ... In fact, that 31 options is so tied with the brand, it's still visible in the ...
Baskin-Robbins is getting ready to swap out a fan-favorite ice cream flavor for another limited-edition option it hopes is just as successful. According to an official statement from the brand ...
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice ...