Emplifi gives brands a holistic view of customer interactions across every touchpoint. Real-time social listening and monitoring keeps teams aware of sentiment, competitor activity, and industry ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find out what is trending, what is popular, and learn where the trends are going ...

As I mentioned in my last post, it’s really early days for social media analytics. But that doesn’t mean that organizations shouldn’t get started in this domain. Herewith, a few suggestions for how to ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

The "Global Social Media Analytics Market By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, & Others), By Analytics Type, By Deployment, By ...

Geeta Nayyar, MD, is the chief healthcare and innovation officer at management services organization Femwell Group Health, the host of Topline MD TV, and the co-founder and chief medical information ...