Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local markets. The post The Future Of Local Advertising Depends On ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

The marketing of multi-location brands faces various challenges. These include the need to balance marketing at the local and brand levels, tracking performance ...