It was inevitable, really—the Balmain army has invaded Kim Kardashian West's wildly popular mobile game. The reality family has established ties with the brand and creative director Olivier Rousteing, ...

Thursday morning had barely arrived, but the so-called "Balmain Army" was already out in full force, as thousands of shoppers poured into H&M stores to get their hands on the highly coveted Balmain x ...

It’s not cheap to enlist your kids in the Balmain army. The high fashion label with a cult Kardashian following is shrinking its military-inspired looks for pint-sized recruits with prices ranging ...