B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

The popularity of account-based marketing in B2B is increasing ... etc.). Three types of ABM strategies can be distinguished depending on the degree of personalization of communication activities you ...

B2B Marketing ... Analyze a marketing plan within the context of these go-to-market concepts Once you have identified what your customers want and how your products address their unique needs, you can ...

Rather than promoting your products or services en masse, this strategy ... buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you narrow ...

Digital agency Hargroves Helping Hand Media-Group has released a new report providing insight into the evolution of content ...

Forward thinking B2B CMOs are already driving a strategy for success ... As per LinkedIn’s B2B Marketing Benchmark report, 6 in 10 B2B marketers say they plan to increase the use of video ...