The popularity of account-based marketing in B2B is increasing—for good ... etc.). Three types of ABM strategies can be distinguished depending on the degree of personalization of communication ...

Leading B2B marketing consultancy I.M.A has continued its growth trajectory announcing the acquisition of independent ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Steve's insights comprise a call to elevate our communication strategies in all aspects of business and ... Industry Jargon Is the Silent Killer of B2B Marketing by Jessica Marie In the realm of B2B ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

In order for marketing to act as a central source of communication for the business as a whole ... Reflecting this work culture in the B2B marketing strategy is an impactful way to build brand trust ...

Discover how top B2B brands like HSBC, Mitie, and Enfuce are using podcast integration to boost ROI and audience engagement.

B2B marketing operates with a smaller audience ... requiring highly personalized communication across various channels. The sales cycle is longer and high-value, spanning months with multiple ...