From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

Today, Apple, Inc. is one of the most profitable companies in the world, with one of the most recognizable logos. But when two 20-somethings named Steve began building computers in a garage in 1976, ...