Premion, a premium CTV/OTT advertising solution for regional and local advertisers, today launched expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels ...

Fresh from the Dominican Republic, newly tanned Microsoft bosses tell B&T that GenAI sadly doesn't respect island time.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

The narrow end of the sales funnel symbolizes pressure on the buyer to pull the trigger ... Finally, we can't talk about modern buyers without mentioning ad blockers. eMarketer's latest report shows ...

Marketing Week was invited to Spotify’s first advertising upfront in New York, as the platform makes a play for bigger ...

Conversely, current trends indicate that a staggering 75 per cent of audio ads focus solely on lower-funnel rational ...

To bolster audience addressability in streaming, Samsung Ads will leverage the Magnite Access product to better manage behavioral audience data across Magnite platforms. Magnite Access helps media ...

UBS reduced its price target on Meta Platforms (NASDAQ:META) to $650 from $786, citing reduced visibility into 2025 digital ...