The shot of Brown reading his book went viral, especially as Brown was seen picking up the book in a game where he had just one reception for 10 yards. Brown was asked after the game if he was "frustrated" when he started reading, prompting him to call out the notion that he is regularly displeased during games.

A.J. Brown had a novel ideal to pass time on the bench during Philadelphia's wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action on the field and flipped through the pages of “Inner Excellence” by Jim Murphy.

A.J. Brown explains why he was reading a book called Inner Excellence on Eagles sidelines during wild card game vs. the Packers