Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
There are 'signs of progress' in Starbucks CEO Brian Niccol's turnaround plan: Citi's Jon Tower
Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...
Starbucks sales set to drop again as investors wait for turnaround
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Starbucks Posts Smaller Comparable Sales Decline Than Expected as Turnaround Takes Root
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...