In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Kendrick Lamar's booming shout-out to Mustard on GNX‘s "TV Off" has taken social media by storm and even brands like McDonald's have absorbed the trend. Lizzo is clearly a fan of the move and she pulled up to Kai Cenat's stream over the weekend with SZA and broke out into a Lamar imitation giving Mustard a shout-out of her own.

Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts -style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.