Legendary has set Blair Rich as Chief Marketing & Commercial Officer. Rich will now drive and execute Legendary’s global marketing, branding, and communications and play a key role, as part of senior management, in expanding Legendary’s business, including the company’s adoption of new technologies across marketing and data analytics.

Blair Rich, a former top executive at Warner Bros., has joined Legendary Entertainment, the producer of the “Dune” and Monsterverse franchises, as chief marketing and commercial officer. The hire comes at an eventful time for Legendary,

Blair Rich — the longtime Warner Bros. marketing veteran — has landed at Legendary. Rich will join the Dune studio as its chief marketing and commercial officer, reporting directly to CEO Joshua Grode and head of production Mary Parent.