Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,

This week, Jaguar’s attempt to appeal to Gen Z with a pink electric “Barbie car” failed spectacularly. The luxury automaker’s creation was labeled “cheap” and compared to a “pink Batmobile” by young critics.

James May has branded Jaguar’s new “Barbie pink” all-electric car ‘not radical enough’ as the iconic brand faces backlash over its new rebrand.