After his highly controversial comments earlier this year, Kansas City Chiefs player Harrison Butker's NFL merchandise outsold that of his teammate Travis Kelce.

Harrison Butker proved that a little controversy can be good for business. The Kansas City Chiefs kicker, who drew outrage for his inflammatory commencement address earlier this year, sold more NFL-licensed gear this spring than teammate Travis Kelce.

That helped Butker make NFL history as his jersey cracked the NFLPA’s Top 50 Player Sales list. Butker became only the second kicker ever to make the top-50 list. The Bengals’ Evan McPherson was 36th in 2022. But Butker’s jersey was far ahead of that, as it was the 11th-most purchased in the NFL from March 1 to May 31, the NFLPA said.