BlackRock was one of ten companies to launch new exchange-traded products tied to bitcoin in January in what has been the most successful ETF launch in the history of those products, with more than $100 billion in assets, according to data from VettaFi.

New research from the world’s largest asset manager argues that Bitcoin offers unique benefits as a portfolio diversifier while sharing a similar risk profile to S&P 500 juggernauts like Google, Amazon,

BlackRock operates a massively successful Bitcoin ETF, but the asset manager still recommends being conservative with the cryptocurrency.

The world's largest asset manager, BlackRock Inc. (NASDAQ; BLK), suggests that Bitcoin (CRYPTO: BTC) could hold a place in multi-asset portfolios,