A viral moment in Sunday's wild-card matchup between the Philadelphia Eagles and Green Bay Packers has led to overnight success for self-help author

When A.J. Brown’s head wasn’t in the Philadelphia Eagles’ first-round playoff game Sunday, his nose was buried in a book. His choice of reading material was a book that he has turned to often, one he has marked up with neon highlighter and underlining.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.